Accurate Targeting

What is 5R

5R is an algorithm developed by VMFive that analyzes the 5 dimensions of digital advertising and optimize for performance.

The five metrics are:
1) Audience - Based on user demographics and interests
2) Format – Different ad format will lead to different results
3) Content – The ad content by itself can be optimized through the algorithm in selecting the right audience or in the right stage of the funnel
4) Time – The control of frequency and actual time of ad delivery
5) Place – Not just the location of the user, but also the location of the ad in the publisher content.
The algorithm combines all of the above dimensions and uses machine learning to continuously optimize every impression.

5R Features

Unlike traditional ads algorithms, VMFive 5R considers more dimensions simultaneously. VMFive’s DMP collects data from Ad serving platform, Advertisers and Publishers and uses the data as basis to develop the machine learning algorithm.

How it Works?

VMFive uses the data from publishers and advertisers to analyze the behavior of target users on media, their behavior from our ad platform and the result collected by advertisers in the campaign page to form ad combinations. Through using different experiments, lookalike and retargeting, to maximize the ad performance.

How it Works?

VMFive uses the data from publishers and advertisers to analyze the behavior of target users on media, their behavior from our ad platform and the result collected by advertisers in the campaign page to form ad combinations. Through using different experiments, lookalike and retargeting, to maximize the ad performance.

Right Audience
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Right Time
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Right Place
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Right Content
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Right Format
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